​

Reader what if you want to know where people click on your website? How can you find that out?

​

Well, in this email, I’ll explain two ways: the easy way & the detailed way.

​

As I mentioned last week, I’m working on something exciting because I’m just so tired of GA4 being… well, GA4… It’s not designed for non-data people.

​

I don’t know many people who think it’s a good tool, but it’s the default…

​

So, I'm creating an alternative to Google Analytics 4. It's made for e-commerce by e-commerce specialists. TLDR Weekly email reports based on your role Ecommerce specific reports (e.g. Products bought together, retention cohorts, bestsellers & many more) Clear metrics & easy to use (designed for non-data people) Works on top GA4 infrastructure (datalayer) No cookies & choose US or EU hosting Join the waiting list & be the first to use it. ​ JOIN THE WAITING LIST

​

1. The easy way

Here are the steps to start tracking clicks the easy way:

1. Install Hotjar (free plan) or Microsoft Clarity (totally free but with some privacy considerations).
   ​
   It only takes a few minutes as you place a small script on your website.
   ​
2. Wait a few days or weeks for it to collect data
   (Get at least 200 visits, optimal is 1000).
   ​
3. You’ll be able to see the most clicked elements and even elements that are not clickable (good to check if a lot of people click on stuff you didn’t expect)

2. The detailed way

Heatmaps are a great way to start, but they're difficult to compare and don't allow you to filter the data.

​

For example, it’s interesting to look at where people click depending on the source they came from (Facebook, Google search, Newsletter, etc.).
​

Or to compare click behavior between August & September as you've redesigned the menu in September.

​

The good news is that you can use Google Tag Manager to track more details and send custom click events to GA4.

​

Click events: In summary, you send that information to GA4 with GTM as an event whenever a specific button or link is clicked. If you have ever used GTM, this is relatively simple. Here is a great tutorial to get you started.​

​

I love it because you have complete control over what clicks you track and what data you collect.

• Need to compare what people click during an AB test? Check.
• What menu element gets the most clicks when people arrive from paid ads? Check.

​

I would start with the most important pages first, like the home page, navigation, or product pages.

​

All the effort is worth it when you can see data like the one below
(an example of Home page clicks).

The cool thing is that you can add additional data to each.

​

For example, the “Hero banner” could have more details, such as:

• The campaign name
• main text
• CTA text

​

​

​

Happy analyzing,

Robert