Look at the below two options Reader, on an e-commerce shipping page... Which one is more likely to lead to more signups for the newsletter? Left or right? I’ll wait for your answer… ….. …. No peaking! … .. . Well, you would be surprised, it’s the right one. Weird right? I mean, you usually don’t want to distract users from the main CTA (Call to Action), which in this case is the newsletter signup checkbox. Don’t worry if you got it wrong, I got it too, even though for the last seven years,...
17 days ago • 5 min read
Hello Reader Some time ago, a client struggled to determine which products performed well in their store. They had a ton of data but no clear direction. After diving into GA4, they discovered that a few unexpected products were being added to carts more frequently than others. By placing these products higher on key lister pages, they not only increased sales but also optimized their inventory—saving both time and money. So in this email, I’ll show you how to find in Google Analytics 4 what...
about 1 month ago • 3 min read
Hello hello Reader I hope you are having a wonderful day.I'm having one of those high-motivation days, and I'm loving it! Today, I want to show you how to use: filters comparisons and segments in Google Analytics 4. I included all of them in the same video because, at the end of the date, they kinda do similar things. But as usual Reader... Google has made it way too confusing to use. So it's easier to show than tell. Watch the tutorial. P.S. Ready for more? Then this is how I can help you: 🎓...
about 1 month ago • 1 min read
Hi Reader, When I have my one-on-one calls with my clients, I often get questions about the new and returning users in Google Analytics 4. So, in this email, I’ll quickly explain: what they mean why they are unreliable metrics Definition of new & returning users New User In GA4, a “New User” is someone who visits your website for the first time. In theory, it should be people who have never visited your website before. But I’ll explain soon why that’s not the case. Returning user A “Returning...
about 2 months ago • 2 min read
Hello Reader, Most of my clients have installed heatmap software on their site but don’t know how to use it. Heatmaps are super helpful for seeing where people click and how far they scroll on a page. So, let me teach you how to read and analyze website heatmaps. These can provide valuable insights and help you learn more about your visitors’ behavior. Keep reading or watch the video with examples. But first, are you curious about what your customers really think when using your website?...
about 2 months ago • 3 min read
Hello Reader, When I talk to my clients, they often tell me they are overwhelmed by the number of metrics & dimensions that Google Analytics 4 has. It seems there are hundreds of options. But in reality, you only need to know a handful of them to use GA4 and get insights. The rest will just distract you or waste your time. In the video below, I’ll explain the most useful metrics and dimensions in Google Analytics 4. I’ll cover 26 metrics and 16 dimensions, ranging from user metrics to revenue...
2 months ago • 1 min read
Hi Reader, For the next few weeks, I want to try something new as part of this newsletter and showcase online psychology principles andwhy people buy 🧠. For the last six years as a Conversion Rate Specialist, I’ve been researching, collecting data & conducting AB tests to understand our customers better. I want to share the most incredible things I’ve learned. And how to apply psychology specifically for ecommerce. So, I have an important question: which ice cream would you choose? Now, I’m...
2 months ago • 4 min read
Hi Reader, Have you ever wondered what your customers really want when they visit your e-commerce site? Because web analytics can only answer questions such as what happened & where on the site, but not why or how. That's why, I'm thrilled to share seven UX research methods to help you better understand your customers and boost your shop revenue! Read further or watch my YouTube video. 1. Web Analytics Let’s start with the basics. Tools like Google Analytics 4 can tell you so much about your...
3 months ago • 6 min read
Hi Reader, A few weeks ago, my girlfriend came to me with a tough question: "Robert, how do I find products frequently bought together in GA4?" (she also works in ecommerce, so we bounce ideas often) I was a bit annoyed that she interrupted my work, so I looked at her and answered with a slight smirk: "It can't be done, you fool" (okay, I didn't say the "you fool" part, I don't like to sleep on the sofa too much) And then I sent her away... but the question kept bothering me. Because GA4 has...
3 months ago • 1 min read