Reader what if you want to know where people click on your website? How can you find that out? Well, in this email, I’ll explain two ways: the easy way & the detailed way. As I mentioned last week, I’m working on something exciting because I’m just so tired of GA4 being… well, GA4… It’s not designed for non-data people. I don’t know many people who think it’s a good tool, but it’s the default… So, I'm creating an alternative to Google Analytics 4. It's made for e-commerce by e-commerce...

Look at the below two options Reader, on an e-commerce shipping page... Which one is more likely to lead to more signups for the newsletter? Left or right? I’ll wait for your answer… ….. …. No peaking! … .. . Well, you would be surprised, it’s the right one. Weird right? I mean, you usually don’t want to distract users from the main CTA (Call to Action), which in this case is the newsletter signup checkbox. Don’t worry if you got it wrong, I got it too, even though for the last seven years,...

Hello Reader Some time ago, a client struggled to determine which products performed well in their store. They had a ton of data but no clear direction. After diving into GA4, they discovered that a few unexpected products were being added to carts more frequently than others. By placing these products higher on key lister pages, they not only increased sales but also optimized their inventory—saving both time and money. So in this email, I’ll show you how to find in Google Analytics 4 what...